Sony recently began rebranding the PS3 as the console that “does everything” in an effort to drive up sales following the release of the PS3 Slim.

While not a purely true statement, Sony is looking to bring new gaming experiences to the PS3 before any other console. According to the Associated Press Sony demonstrated a multi-tier strategy during a conference with investors from its headquarters in Tokyo Thursday (November 19, 2009) that outlined its plans to deliver 3D gaming to all PS3 consoles.

Slides from the presentation reveal that all PS3 consoles are capable of displaying 3D games through a firmware update.

Getting the full experience from 3D gaming isn’t as simple as a software update. Gamers will need to purchase televisions that are 3D ready in order to take advantage of this new feature.

It’s all reminiscent PS3’s launch when the reality was (and still is) that HDTVs are required to witness the full graphical fidelity of PS3 games and Blu-ray discs. Perhaps only a handful of games will be produced with 3D graphics being a central selling point until 3D HDTVs become more commonplace.

Until then Sony has other plans to make the PS3 profitable by March 2011.

Although the PlayStation Network has always had the advantage of being free, Sony is looking into the possibility of subscription services to increase its revenue stream. Additional features that might be bundled with the subscriptions were not mentioned.

Sony also plans to release non-game development kits the second quarter of 2010. This could usher in new services that could very well go along with Sony’s premium subscription plans.

Finally, Sony wants to create what its calling “Sony Online Service” which will connect most of its hardware to the PlayStation Network. By using a single user ID, consumers will be able to access content from their PS3, PSP, PC, television, EBook and MP3 player.

This all sounds very promising on paper but only time will tell whether Sony will make good on these plans in a reasonable amount of time.

Read [Examiner] Also Read [Guardian]