The Los Angeles Times reports that earlier this week (October 29, 2009) a Sacramento jury awarded $16 million to the family of Jennifer Strange, who died in a ill-fated 2007 radio contest that asked participants to “Hold Your Wee for a Wii.”

The mother of three died from water intoxication after chugging bottles of water without urinating for hours during the “Morning Rave” show on Sacramento’s KDND-FM in an attempt to win a Nintendo Wii console.

During the broadcast, one of the DJs mentioned the 2005 death of a college student during a hazing ritual in which he which he was forced to drink water without urinating. Also, a listener called in and warned the DJs of the hazards of water intoxication. Entercom Communications Corp., the company that owns the radio station, fired 10 people in the wake of the deadly prank.

Entercom said it will not contest the judgment.

Read [Los Angeles Times] Also Read [G4]